Anime has rapidly evolved from a niche subculture into a mainstream cultural force—shaping taste, driving conversation, and influencing how younger audiences discover and engage with brands. In this session, CyberAgent explores how Japanese anime IP is enabling marketers to move beyond traditional media models—unlocking both broad, mass-market visibility and highly targeted, high-intent niche communities through the power of fandom, storytelling, and cultural relevance.

Grounded in real-world collaborations—from luxury to retail to emerging subcultures—this session will break down what separates surface-level partnerships from those that drive measurable impact. Attendees will leave with a clearer understanding of how to identify the right IP, align it authentically with their brand, and activate it in ways that generate emotional connection, cultural traction, and commercial results across diverse audiences.